Influencer marketing, SEO and personal musings
Content Marketing / digital marketing / Marketing / Online marketing / Social Media
by Tom Augenthaler · Published August 3, 2015 · Last modified March 3, 2016
The marketers I write about in this post will not only help you make money, they will help you avoid making stupid mistakes. And helping you avoid making mistakes is half the battle. The Internet is awash in self professed gurus hawking everything from SEO, crafting the perfect blog post, to packing your sales...
Content Marketing / digital marketing / Marketing / Online marketing / Social Media
by Tom Augenthaler · Published June 30, 2015 · Last modified February 13, 2016
In 2015, I’m a little surprised that something so vague as “engagement” is used as a serious success metric by agencies for social media marketing programs they run for brand clients. Likes on Facebook along with more Twitter followers or favorites seems like a shallow way to measure how well a brand has connected...
