Category: digital marketing


Five Digital Marketing Pros Who Will Help You Make Money

The marketers I write about in this post will not only help you make money, they will help you avoid making stupid mistakes. And helping you avoid making mistakes is half the battle. The Internet is awash in self professed gurus hawking everything from SEO, crafting the perfect blog post, to packing your sales...

Success 0

Stop Using Weak Success Measures for your Social Media Marketing and Learn How Some Can be Gamed

In 2015, I’m a little surprised that something so vague as “engagement” is used as a serious success metric by agencies for social media marketing programs they run for brand clients. Likes on Facebook along with more Twitter followers or favorites seems like a shallow way to measure how well a brand has connected...

Digital marketing is about metrics 0

Digital Marketing, public relations and the rise of metrics

Digital marketing is becoming increasingly analytics focused, but with a twist. The analytics are moving toward business goals and metrics as opposed to the softer metrics used up till now. You know … likes, follows, shares etc. Something else … Digital marketing is rapidly becoming a fractured, multi category discipline with specializations. Think about...