Review of Harry’s Shaving Brand and How We Can Learn From Their Product Marketing

Review of Harry’s Shaving Brand and How We Can Learn From Their Product Marketing

Getting a great shave should be one of those simple pleasures in life.  It shouldn’t require any fuss.

Unfortunately, this is not often the case because inexpensive mass market razors don’t provide a quality experience and better quality razors are expensive (think Gillette Fusion Proglide razor).  As I explained in an earlier post, I got tired of having to buy expensive blades for the Gillette I own.

Even buying them at Costco was expensive or so it seemed.

A quality product marketing experience should be a pleasure too.

Ideally, the customer should enjoy the experience without thinking about how they are being marketed to.  This is the ideal.

Enter Harry’s and the new marketing paradigm for the shaving market

When I saw an ad for Harry’s, I was intrigued.  I wondered what Harry’s could possibly do differently to make it attractive to purchase?  As I explained in an earlier post. I asked friends what they did and whether they looked at Harry’s or Dollar Shave Club.  Opinions went either way.

I decided to go with Harry’s.

The process to sign up with Harry’s was simple.  As I said in my previous post, I opted for the Jimmy Chin razor, the green and orange handled one (see image below of the color options).  Unfortunately, I don’t think the Jimmy Chin options are available now.

outhar2The razor handle itself is nicely weighted but a little slick, which could be a problem when one’s hands are wet.  Still, it has a very nice feeling to it.

Harry’s blades are also very nice.  I’ve been using them for several weeks and I always experience a smooth, comfortable and close shave.  The blades might not be quite as fine as Gillette’s (yet) but they are not far off either.

Once made the purchase I received emails updating me about the status of my order and when I could expect to receive it.

Nothing special about this, as it is communication we have all come to expect.

The package arrived faster than I was told it would — which was welcome news.

The Harry’s package and the unboxing

Here’s how the main box looked before I opened it:

2015-02-23 15.46.49Please disregard the cup of coffee!  That was not included!

The box is simple but colored and adorned with the Harry’s logo.  A nice marketing touch.  They easily could have left the cardboard box plain but chose to brand it. Smart.

The little boxes around the big one hold extra razor blades.  I decided to order extras as I like to have them on hand and can keep some in my travel kit.

I was happy to receive the package as I was eager to get started.  In a way, I felt like I was embarking on a new experience with a new company and I was looking forward to it.  I wanted to see what it is that Harry’s is doing to shake up the shaving market.

Opening the box, everything was arranged nicely.  I could tell Harry’s cares about how they present themselves and their product by the presentation and arrangement of the items.

2015-02-23 15.48.02(Sorry the picture may appear a little dark but I shot these while in a hurry using my phone)

At the top is the shave cream (I opted for this over the gel).  The center box holds the new razor handle.  The little box on the lower right with the wooly mammoth holds more razor blades (I’m fond of the little logo too).

On the lower left is the travel case.  It snaps neatly and over the blades on the handle to protect them.  A nice touch.  Also included is a small sample of

The Shaving Experience

After several weeks of using Harry’s products I am very pleased and glad I made the switch.  The team at Harry’s gets my full endorsement.  They have produced a high quality product that is competitively priced.  The performance is top notch and the razor feels and looks superb.  No over decorated razor handle here, just something elegant, classy and understated.

They also understand their customer market well.  After receiving my package, I was contacted via email by “Katie” of the Harry’s team to inquire about my satisfaction and to let me know that she is available to answer any questions.  Here’s what she wrote to me:

My name is Katie and I’m a member of the Harry’s team. I just wanted to reach out and say thanks so much for supporting Harry‘s.

You are important to us and I am here to personally help you however I can. Please don’t hesitate to reach out with any thoughts or questions about our products (or shaving or life in general.)

Also, if you ever want more blades or other shaving supplies, I’d be more than happy to take care of that for you. You can just email me back or call me at XXXX and I’ll place your order for you. And, of course, you can also always order more on harrys.com.

Thanks again for your support and I hope to speak soon!

All the best,
Katie

A nice touch!  This email speaks to me as a valued customer and a person rather than a number.  I also get the sense that I now have a personal contact at Harry’s.

I think I’ll be a customer of Harry’s for quite a while.

 

 

Tom Augenthaler

Influence marketing virtuoso | work @theinfluencemarketer.com | connect brands and marketers to online influencers | Swordsman| All views here are my own!

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