Category: Social Media

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Pump Up Your Marketing Using Snapchat

Are you wondering where your younger millenials are hanging out online? Do you need to reach them? These days, Snapchat is considered to be the best underground social media app for the younger generation. It’s a great place to find a whole new crop of influencers, but remember, the best practices of working with...

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Five Digital Marketing Pros Who Will Help You Make Money

The marketers I write about in this post will not only help you make money, they will help you avoid making stupid mistakes. And helping you avoid making mistakes is half the battle. The Internet is awash in self professed gurus hawking everything from SEO, crafting the perfect blog post, to packing your sales...

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Stop Using Weak Success Measures for your Social Media Marketing and Learn How Some Can be Gamed

In 2015, I’m a little surprised that something so vague as “engagement” is used as a serious success metric by agencies for social media marketing programs they run for brand clients. Likes on Facebook along with more Twitter followers or favorites seems like a shallow way to measure how well a brand has connected...

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Does Nokona Baseball Brand’s Online Marketing Signal a Comeback?

Is the Nokona baseball glove brand poised to make a content marketing comeback or are they going to fade away? Nokona makes the world’s best baseball gloves in my opinion. Handcrafted in Nocona, Texas, they are a premium product that many of their customers cherish. And I’ll admit, I love Nokona baseball mitts!  I...