Category: Online marketing

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Five Digital Marketing Pros Who Will Help You Make Money

The marketers I write about in this post will not only help you make money, they will help you avoid making stupid mistakes. And helping you avoid making mistakes is half the battle. The Internet is awash in self professed gurus hawking everything from SEO, crafting the perfect blog post, to packing your sales...

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Stop Using Weak Success Measures for your Social Media Marketing and Learn How Some Can be Gamed

In 2015, I’m a little surprised that something so vague as “engagement” is used as a serious success metric by agencies for social media marketing programs they run for brand clients. Likes on Facebook along with more Twitter followers or favorites seems like a shallow way to measure how well a brand has connected...

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Does Nokona Baseball Brand’s Online Marketing Signal a Comeback?

Is the Nokona baseball glove brand poised to make a content marketing comeback or are they going to fade away? Nokona makes the world’s best baseball gloves in my opinion. Handcrafted in Nocona, Texas, they are a premium product that many of their customers cherish. And I’ll admit, I love Nokona baseball mitts!  I...

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Review of Harry’s Shaving Brand and How We Can Learn From Their Product Marketing

Getting a great shave should be one of those simple pleasures in life.  It shouldn’t require any fuss. Unfortunately, this is not often the case because inexpensive mass market razors don’t provide a quality experience and better quality razors are expensive (think Gillette Fusion Proglide razor).  As I explained in an earlier post, I...

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Harry’s or Dollar Shave Club? What I Chose and Why

I think shaving should be a small pleasure in life rather than a chore. I realize that view is probably uncommon, but I hold to it. I’m one of those people who thinks that living well does not necessarily involve spending money on things to live well,  but is instead a state of mind...